Over the past two decades Arvind Rao has been very active as a Creative Director in the Broadcast Industry, as a director of TVCs and a Creative Director for massive, big-ticket Live events. Apart from spearheading the acquisition and development of several Indian adaptations of notable international formats, Arvind Rao has also conceptualised many Live Events for notable clients like Netflix and ABG. A creative powerhouse, Arvind is an extremely driven, goal-oriented and involved creative director who is involved in every little nuance of any project he is part of.